A project commissioned by the Van Abbemuseum Eindhoven.

Our project resided in the ground floor of the museum tower and offer “identity services” to the visiting audience. One could choose to undergo a short design process which will result in a personalised identity product. After an analysis of the visitor’s physical characteristics, such as height, weight, coloring, accessories etc… the identity of the visitor was “processed”, and translated into a custom business card. The graphical elements of the business card ( type of font, size of the letters, colors etc…) reflect the characteristics of the visitor.

The project has been realised in collaboration with Maxime Morel.